The cinema industry, like every other industry, is in a constant state of change. Every year, new technologies emerge that force the industry to reinvent itself and that pace of disruption is only getting faster and faster. Cinemas have continued to innovate over the years with immersive sound, stereo 3D, digital film prints, even reclining and moving seats, environmental conditions such as rain and wind effects.
Malls in Saudi Arabia are getting ready to take advantage of the government’s decision allowing them to open cinemas. Mall operators across the Kingdom are locating space for theaters and exploiting empty units.
This session brings together prominent industry speakers to discuss the current issues, challenges, trends and how malls gear up for big screens and entertainment in the future.